Engagement – Grab users and reduce your bounce rate
Bounce rates are considered an important ranking factor by search engines. That’s because bounce rates measure the quality of visitor…
Descriptions – more than just what you see
The meta description is mainly used by search engines and is a great way to get traffic to your site,…
Content is King and Images can be viral
Since Google Penguin at the end of April, the old adage of "Content is King" has taken a whole new…
Google Hangouts: international collaborative working.
I have had a very busy few weeks. Monday saw the launch of my new company, FireCask, a digital marketing…
Authority means top rankings
Trust builds trust and trust builds authority. Authority is an important factor that helps rise up the rankings, which means…
The Iain Lee Column: The Magic of the Internet
I have been struggling to recall what life was like before the internet, and I honestly can’t remember much of…
Why You Need to Get to Grips with Google+ Local
You’ve heard all the furore about Google’s (relatively) new social platform, your online marketing manager or agency has explained the…
Guilty until proven innocent – Is the Digital Economy Act fair?
The long awaiting legislation proposals to combat internet piracy were always going to be controversial but the announcement this week…
Google + – Why building your circles is the key to success
After a redesign in April 2012, Google+ is gradually increasing its presence in the vast array of social media. One…
Why short domain extensions are better
We live in the world of social media and we have to do everything we can to adapt. This is…