How to increase your quality score in Google Ads
The promise of search advertising is that you can show ads where you target selected keywords and only pay when…
Simple email marketing tips to make your audience fall in love with your brand
Whether you’re new to email marketing or already know your way around, you likely have the same goal: to send…
How to get more people talking about your business online
As a small business owner, you probably can’t afford elaborate and expensive marketing tactics. And if you’re on a limited…
Five ways to upgrade your brand’s online customer experience
You have a fantastic product that’s easy to use. You have competitive prices. You also have an engaging presence on…
Why (and how to) create evergreen content to get more traffic to your site
Every time you publish and promote a fantastic piece of content, it gets the attention of your audience. People come…
Five tips to create a great return policy and earn more loyal customers
When you're selling products online, it’s normal for returns, exchanges and refunds to happen. They're all part of doing business.…
Seven Valentine’s Day marketing ideas to win your audience’s hearts
These days, customers have mixed feelings when it comes to Valentine’s Day. Depending on their current romantic situations, some might…
Ten small business ideas with low start-up costs
Starting a small business. It's a dream many hold but few put into action. Why? The lack of time, skills,…
10 Ted Talks and podcasts that’ll inspire you to start your own business
Starting your own business is tough and scary. Sure, you get to be your own boss and set your own…
How to find your target audience and create content they care about
You may be getting lots of readers on your blog, traffic on your site, fans and followers on your social…