Online marketing and advertising terms and acronyms you need to get familiar with
The digital world is full of marketing and advertising terms and acronyms like ROI, PPC, CTR, CTA, conversion rates, backlinks,…
8 things only small business owners will get
Hands up who loves their business? You’ve nurtured it from an early age. Sure, there have been growing pains, but…
Could you go back to being employed after working for yourself?
Working for yourself isn’t easy. Nobody said it would be. Are you self-employed? A director? An entrepreneur? However you associate,…
Five ways to deal with stress if you’re a small business owner
If you’re constantly waking up in the middle of the night worried about the millions of things you need to…
Why every small business should have a brand style guide (and tips to create yours)
In a market that's now stiflingly competitive, how do you stand out from hundreds of similar businesses that claim to…
123 Reg business success story: Bruno’s Dinner
Working life can be great. But sometimes, it can be, well, not so great. What once felt like an ideal…
A beginner’s guide to selling your own online course
If you've created an online course, how do you go about promoting it and enticing people to buy it? Do…
Brandable vs. descriptive domain names (and which one is right for your small business)
Do you have a great idea for a new business? Eager to get started online? Then the next step is…
Six most common ecommerce advertising mistakes (and how to fix them)
Online advertising is one of the quickest ways to send targeted traffic to your ecommerce site and start generating sales.…
What are PPC conversion rates
Running a pay-per-click (PPC) campaign is hard work. You need to find relevant keywords, write and prepare compelling ads, target…