How to write an engaging press release
Just like blog posts and social media updates, press releases are a valuable part of your marketing strategy. They give…
How to use Instagram for your non-profit
If a picture is worth a thousand words, then your organisation’s Instagram account is a storytelling goldmine. While this social…
Five ways to promote a new online shop
For every business owner who’s just getting started with selling products online, there is one theme that’s constantly running through…
Six types of discount strategies for small businesses
It’s no secret that discounts and promotions bring in more sales. That is if you do them right. In theory,…
Seven tips to optimise your shopping cart checkout
The most important part of your ecommerce website is your checkout page. It's where visitors become customers. In other words,…
Seven essential shopping cart features
Did you know that nearly 70% of online shoppers abandon their shopping carts? Imagine if this would happen in the…
A beginner’s guide to Google Ad extensions (and which is right for you)
Online advertising is very competitive. Businesses will do anything to get their sites to show up at the top of…
Seven signs it’s time for a website redesign
When you’re working on the same website every day, it may difficult to tell when it starts to become less…
How to build meaningful relationships with customers using email marketing
Did you know that nearly half of email marketers send everyone on their list the same email? And this email…
How to use content to promote the launch of a new product
Did you know that more than 65% of new products launched by established companies fail? When it comes to start-ups,…