Six types of discount strategies for small businesses
It’s no secret that discounts and promotions bring in more sales. That is if you do them right. In theory,…
Seven tips to optimise your shopping cart checkout
The most important part of your ecommerce website is your checkout page. It's where visitors become customers. In other words,…
Seven essential shopping cart features
Did you know that nearly 70% of online shoppers abandon their shopping carts? Imagine if this would happen in the…
A beginner’s guide to Google Ad extensions (and which is right for you)
Online advertising is very competitive. Businesses will do anything to get their sites to show up at the top of…
Seven signs it’s time for a website redesign
When you’re working on the same website every day, it may difficult to tell when it starts to become less…
How to build meaningful relationships with customers using email marketing
Did you know that nearly half of email marketers send everyone on their list the same email? And this email…
How to use content to promote the launch of a new product
Did you know that more than 65% of new products launched by established companies fail? When it comes to start-ups,…
Should your small business use chatbots for customer service?
You know what's the one thing that makes people choose small businesses over big ones? Great customer service. When you…
Six best practices for a wow social media customer service
You have business pages on popular social media platforms like Facebook, Twitter and Instagram. You reply to public and private…
Five website mistakes that are hurting your SEO ranking (and how to fix them)
Five website mistakes that are hurting your SEO ranking (and how to fix them) Every site owner out there wants…