Six steps to building a community for your non-profit
Every non-profit has an audience. But there’s a huge difference between an audience and a community. An audience is one-way.…
Six post-purchase emails to turn customers into raving fans
In a perfect world, customers would buy your products and fall in love with them and your brand. They’d write…
Six common mistakes you’re making on your About page (and how to fix them)
Before buying a product or a service from a new business, do you check who they are? Do you care…
Eight common video marketing mistakes to avoid
Video marketing is hugely popular and if you put some effort into it, it can yield incredible results for your…
Four simple technique to help position yourself as an authority in your industry
It’s no surprise that most small business owners struggle with getting their marketing messages heard by the right audience when…
Six tips to write compelling product descriptions that sell
It’s such a common mistake. Even professionals make it sometimes: writing product descriptions that simply describe the products and outline…
Five ways to build an email list for your non-profit
What could you do with an email list? Boost donations? Entice more people to volunteer? Raise more awareness for your…
How to create an editorial calendar for your blog
“What am I going to write about today?” How many times have you sat down in front of a blank…
Where (and How) to Use Keywords to Optimise Content for Search Engines
Using the right keywords plays a central role in any site's visibility in search results. As such, they’re critical for…
How to use Facebook’s fundraising tools to raise more money for your non-profit
A whopping 29% of the Earth’s entire population is on Facebook. This means that your supporters and potential donors are…