Making interesting content when you think you’re in a boring industry
"I'd love to do content marketing, but my business is just too boring." It's an objection I've heard a number…
Eight types of videos to engage your audience
We’ve all read the statistics on how video reaches three times more people and gets 20% more attention than regular…
Getting started with social media strategy for your small business
Everyone makes it sound so easy. “Post a few times on Facebook, Twitter or Instagram, and traffic will pour in…
What does a 404 error mean for my website and how can I fix it?
404 codes are one of the most common website error messages around. You've likely seen at least one in recent…
Keeping your blog running over the Christmas period
If you have a personal blog, how do you keep things ticking over Christmas? This is a common question amongst…
SEO for articles: How to optimise your WordPress blog posts
If content is King, then we can say that search engine optimisation (SEO) is Queen. Everyone knows that creating fresh…
Nine steps to running your first Christmas online marketing campaign
Nine steps to running your first Christmas online marketing campaign Christmas is big business. This year, the average Briton expects…
13 common mistakes to avoid when launching your small business
As a small business owner, there are lots of mistakes you’ll make while trying to start your business. Which is…
How to write a great welcome email for new subscribers
New subscribers are a huge win for your business, but only if you engage them from the very first email.…
Six big business marketing techniques any firm can use
As a small business owner, you’ve likely experienced big brand envy – that feeling you get when you see a…