Six ways to distribute a piece of content beyond social media shares
If your idea of content distribution is to share a link to your newest blog post on Twitter and Facebook,…
Why buyer personas are important and how to create yours
Marketing isn’t a guessing game. The only way to create content and promotional messaging that truly engages your target audience…
SEO for YouTube: How to optimise a YouTube video
YouTube is huge. It has over one billion users, and a billion hours of video are watched each day. And…
8 kinds of website content every local business should have
Perhaps you're starting a new business, or maybe you're taking an existing business online for the first time. Toy might…
Six mistakes in social media to avoid
Social media is the best vehicle for propelling your small business quickly and gaining momentum you can build on. But…
Five quick tactics for promoting a new business website
Whether you’re making a new website or redesigning an existing one for your business, you probably want to let the…
A beginner’s guide to having the perfect images for your website
Images are an important part of any website but choosing the right ones can be a tricky beast. The right…
Beginner’s guide to hashtags and how to use them for your business
Did you know that tweets with hashtags generate twice as much engagement – which includes clicks, retweets, favourites and replies…
5 simple ideas for improving your website
Do you worry that your business website isn't good enough? That its flaws could mean you're missing out on potential…
A beginner’s guide to understanding your website visitors
“I’ve got my website just way I want it," he told me. “Green header and menu. A white background with…