Big brand social media mistakes your small business can learn from
It’s easy to make mistakes on social media – it’s a very fast-paced business and a race to stay at…
Seven viable business ideas for stay-at-home parents
These days, stay-at-home parents can have it all: the freedom to nurture kids at home and the flexibility to build…
Swift 6: Six ways to boost your click through and conversion rate
Pay-per-click advertising is a great way to drive people to your website. But if you're not doing it right, it…
Swift 6: Things to avoid when naming your business or buying a domain
So you've decided to launch an online business. That's great. But picking a name for that business can be a…
Six ways to distribute a piece of content beyond social media shares
If your idea of content distribution is to share a link to your newest blog post on Twitter and Facebook,…
Why buyer personas are important and how to create yours
Marketing isn’t a guessing game. The only way to create content and promotional messaging that truly engages your target audience…
SEO for YouTube: How to optimise a YouTube video
YouTube is huge. It has over one billion users, and a billion hours of video are watched each day. And…
8 kinds of website content every local business should have
Perhaps you're starting a new business, or maybe you're taking an existing business online for the first time. Toy might…
Six mistakes in social media to avoid
Social media is the best vehicle for propelling your small business quickly and gaining momentum you can build on. But…
Five quick tactics for promoting a new business website
Whether you’re making a new website or redesigning an existing one for your business, you probably want to let the…