A beginner’s guide to keyword research
Keyword research. So many site owners skip it thinking it’s no longer necessary. Because, hey, every article and resource out…
Six simple ways to boost your business’s social media presence
So you’ve set up a social media account for your company but you’re struggling to get the followers. What to…
10+ tools to make you a better writer
Writing blog posts, copy for your website, sales pages, tweets – it’s all hard. Words are hard. It takes practice…
Why conversion rates matter for your small business site (and how to improve them)
Does this sound familiar? “I built my website, promoted it on social media and Google through paid ads, and I’m…
Swift Six: 6 ways to engage influencers on Twitter
In this latest Swift Six, I'll be looking at how you can engage influencers on Twitter. Engaging with influencers is…
Your guide to fundraising online (doing it via your own site vs online platforms)
Online giving has become an important part of donating for supporters. Consider these stats: Online giving increased in 2016 by…
Swift 6: Six common email marketing mistakes
Stop. Before you hit send on that latest batch of marketing emails, have you considered that you could be getting…
20 must-have plugins for your small business WordPress website
So you’re running your business website or blog on WordPress.org and want to give it that little something extra. Enter: plugins! The…
Four kinds of web pages every community website needs
While you’re not selling anything per se, you are trying to sell your mission and cause to donors, volunteers, members…
Should you ever work for free?
Starting your own small business or going freelance involves a lot of unglamorous beginnings: trying to build connections from scratch…