A beginner’s guide to understanding your website visitors
“I’ve got my website just way I want it," he told me. “Green header and menu. A white background with…
Digital has unlocked so much for SMEs: An interview with Oli Barrett
Oli Barrett MBE, is one of the UK’s most passionate supporters of small business. Throughout a varied career, Oli has…
What is review spam and why does it matter for your business?
Spam is all over the internet. From your inbox to your blog comments, it's likely that you encounter spam on…
A beginner’s guide to keyword research
Keyword research. So many site owners skip it thinking it’s no longer necessary. Because, hey, every article and resource out…
Six simple ways to boost your business’s social media presence
So you’ve set up a social media account for your company but you’re struggling to get the followers. What to…
10+ tools to make you a better writer
Writing blog posts, copy for your website, sales pages, tweets – it’s all hard. Words are hard. It takes practice…
Why conversion rates matter for your small business site (and how to improve them)
Does this sound familiar? “I built my website, promoted it on social media and Google through paid ads, and I’m…
Swift Six: 6 ways to engage influencers on Twitter
In this latest Swift Six, I'll be looking at how you can engage influencers on Twitter. Engaging with influencers is…
Your guide to fundraising online (doing it via your own site vs online platforms)
Online giving has become an important part of donating for supporters. Consider these stats: Online giving increased in 2016 by…
Swift 6: Six common email marketing mistakes
Stop. Before you hit send on that latest batch of marketing emails, have you considered that you could be getting…