Social numbers – do they matter?
You’ve taken to social media to market and enhance your business profile. You are following all the advice all the…
New EU regulations regarding online energy labels
If you sell electrical goods online you may need to provide energy efficiency labels to comply with new European Union…
The five questions your business’s homepage must answer
Would you buy a product you've never heard of from a complete stranger? Or would you rather do business with…
Webinar: Developing your small business brand
In our latest webinar, Robert Mathers addresses the issue of how a small business can develop its brand. In it,…
Six types of marketing emails your customers will love
Email marketing is one of the most powerful techniques available to online businesses. But it can be tough to know…
How to attract customers after a Google search engine penalty
How much of your website traffic comes from Google? What would happen if that source of potential customers were to…
6 ways to be a social media star in 2015 whatever your size
Social media will play an even bigger part in our lives and in our business success during 2015. What happens…
A beginner’s guide to retargeting
Imagine that 99% of your visitors leave without completing a desired action like buying a product, downloading your whitepaper, signing…
Content marketing funnel: Six essential steps to customer acquisition
So many marketers are talking about the death of the sales funnel but I have to disagree. We are actually evolving…
New domain extensions that could set you apart from your online rivals
Internet users are keen to embrace new domain extensions as soon as they hit the market. In fact, when faced…