Starting your own business – Part 2: The basics
In the second in a series of posts, search engine optimisation (SEO) consultant Barry Adams explains the decisions he faced…
How to stop your business logo from being hijacked
As a small business you know the importance of proper search engine optimisation (SEO). You’re probably hard at work every…
How (and why) to market to your existing customers
Did you know that it costs up to seven times more to acquire a new customer than it does to…
What is Google Pigeon and how will it impact local businesses?
On 24 July, news hit that Google had made changes to its local ranking algorithm. While there was no official…
6 MORE design mistakes that can kill your sales
You love your website but are you sure your visitors love it too? In a previous blog post I presented…
Think like a cash register: six A/B tests to skyrocket your sales
How do you know you're making the right decisions in terms of user experience? Until you gain some insight into…
Why your customers leave and how to keep them
Here’s a disheartening fact: It can cost up to 7x more to acquire a new customer than to keep an…
Swift Six: Creating the strongest possible call to action
In this week's video I'll be looking at things you can do to make sure your website visitors become customers.…
How to use images to get the biggest bang out of a blog post
Ever click to an article, see a huge amount of text devoid of images, heading or formatting, and completely give…
Domain resale market still holds a chance for untold riches
With the opening up of the domain name market following the launch of new gTLDs, many predicted the domain name…