What are the Benefits of a Professional Email Address?

By 123 Reg - March 14, 2025

Email is still king. Despite the billions chatting away on social media, most of us turn to email when it comes to the important stuff. It remains the go-to for everything from running a business and connecting with customers, to job hunting or reaching out to service providers.

That’s why having a professional email address matters. For a business, custom email shows the world that you’re credible and serious about what you do. It can also help to keep your inbox secure, and messages landing where they should — not lost, ignored, or stuck in a spam folder.

What is a professional email address?

A professional email address is a custom address that uses your domain name after the @ symbol, like you@yourbusiness.co.uk.

Professional email, branded email, business email, custom email — they all describe the same thing.

The domain name is the core of your email address. When you get a domain, you can create an email address (or lots of email addresses) linked to it.

Each email address has two parts:

☐ Local part: The part before the @ (like info, bookings, or John)

☐ Domain part: The part after the “@” (like yourbusiness.uk)

Having the right domain extension (TLD) matters, too. A well-chosen ending like .co.uk, .ltd, or .info will build trust and help you stand out. It’s a great way to put your online brand in the spotlight.

Don’t worry — you really don’t need to be a tech expert to get a custom email address that works for you. It’s easy to get your own pro email address!

The benefits of using a professional email address

Research shows that 83% of consumers still prefer email for business communication.

99% check their inbox daily or almost daily, with 58% making it the first check of the day before anything else.

With that, here are a few benefits of using a professional email address:

✓ Make a strong first impression

First impressions count. Imagine you’re a freelancer reaching out to potential clients. A branded email instantly shows you’re a pro and that you’re serious about what you do.

You might be applying for your dream job or sending your portfolio to a client. A bespoke custom email helps to bring credibility to your name and build trust on the receiving end.

✓ Instant credibility and trust

Would you open an email from randomguy@freemail.com? Probably not. You might not even see it, if it gets marked as spam.

Compare that to receiving an email from john@webdesigner.studio? It’s more credible and far more likely to be opened.

✓ Stand out from the competition

In a crowded market, the little details matter. A professional email gives you an edge over competitors still using generic addresses. It makes you look more polished, credible, and ready to do business.

✓ Stay out of spam filters

Free, generic email addresses are more likely to get flagged as spam—especially if they look untrustworthy. A custom email that matches your domain reassures recipients that your messages are genuine, helping them land in inboxes instead of junk folders.

Smart email campaigns can drive big results, but only if they’re seen. Emails with personalised subject lines, by the way, are 26% more likely to be opened.

✓ No ads, just email

Unlike so many free email providers, 123 Reg gives you an ad-free experience. No annoying banners or distractions — just a clean, professional inbox where you can focus on what matters.

✓ Promotes brand awareness

Every message you send is a chance to reinforce your brand. Instead of advertising a free email provider, your custom email promotes you.

Email marketing alone has an average return of £36 for every £1 spent, making it one of the most effective branding tools available.

✓ Expert support when you need it

Forgot your password? Locked out of your email account? Those free email services don’t always offer help when things go wrong. With 123 Reg, you get expert support whenever you need it, so you’re never left stuck with email issues. You can set up a custom email address that works across all your devices, whenever and wherever you need.

✓ It can be cheap… and easy

With 123 Reg Email Starter, you can get a professional email address for as little as £2.99 a month. It’s ad-free, matches your domain, and works for your business. If you need more storage as your business grows, you can upgrade to the Pro package for as little as £3.49 a month.

How can you get your own custom email address?

Simple! Just pick a domain name that suits your brand — like .com, .co.uk, or something unique like .pro, .life, or .studio. You can either grab your domain first and add email later or buy a domain and email at the same time.

Looking for a productivity package? With Microsoft 365 Business Professional, you get pro email together with the Office desktop apps like Word, Excel, and PowerPoint. It also includes SharePoint for easy team collaboration and file sharing. All the tools you need to save time and hit your business goals.

Wrap up

Getting a professional email address is a simple change with big benefits for your business. It makes the right impression, builds trust, and helps keep your messages out of spam. And you can do it all for little more than the price of a coffee each month.