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You know why email marketing is so crazy effective? It’s because your audience wants to hear from you via email. They want to hear about that great new product you’re launching, that...
So, your email list is finally taking off and you’re getting new subscribers by the day. That’s great! But the quality of your subscribers is far more important than the number of...
Email is still an effective way to get the word out about a fundraising campaign. But if you’re only emailing your subscribers to solicit donations, you’re doing it wrong. Driving online donations isn’t...
New subscribers are a huge win for your business, but only if you engage them from the very first email. Think about it: a new subscriber signs up for your list to get...
Is your holiday email marketing strategy in place? Don’t wait until the last minute to create your holiday email messages. Start now as the holiday period, running from early November to early...
You can have an amazingly designed email newsletter that’s also optimised for mobile, you can A/B test your subject lines and experiment with different calls to actions… but the long and short...
According to a study by VentureBeat, email is still the number one channel with the highest return on investment. But if you’re sending campaigns that aren’t targeted directly at your subscribers, then...
Stop. Before you hit send on that latest batch of marketing emails, have you considered that you could be getting things wrong? Email marketing is really easy to do, and that means...
For email marketing to convert – whether that’s getting more people to read your blog posts, signing up for a live demo, buying a product or service, or contacting you – it...
For some small businesses newsletters are a big question mark. Are they worth the effort? Can they really help you grow your business? Granted, email newsletters can be a huge time suck for...
