Six types of discount strategies for small businesses
It’s no secret that discounts and promotions bring in more sales. That is if you do them right. In theory, they seem easy enough for any business to implement. You take a product...
It’s no secret that discounts and promotions bring in more sales. That is if you do them right. In theory, they seem easy enough for any business to implement. You take a product...
The most important part of your ecommerce website is your checkout page. It’s where visitors become customers. In other words, it’s where you make money. But creating a seamless checkout experience isn’t easy...
Did you know that nearly 70% of online shoppers abandon their shopping carts? Imagine if this would happen in the brick-and-mortar world (and Google already did). It would mean that seven out of...
Online advertising is very competitive. Businesses will do anything to get their sites to show up at the top of the search engine results pages (SERPs) and increase the likelihood that they’ll...
When you’re working on the same website every day, it may difficult to tell when it starts to become less effective at selling your products and services, and promoting your business. Here are...
Did you know that nearly half of email marketers send everyone on their list the same email? And this email is usually a promotional one that pushes for the sale of a...
Did you know that more than 65% of new products launched by established companies fail? When it comes to start-ups, the failure rate takes a huge leap to 90%, according to McCombs...
You know what’s the one thing that makes people choose small businesses over big ones? Great customer service. When you have fewer customers, you have the ability to interact, get to know and make...
You have business pages on popular social media platforms like Facebook, Twitter and Instagram. You reply to public and private messages, and you do your best to solve prospects’ and customers’ problems....
Five website mistakes that are hurting your SEO ranking (and how to fix them) Every site owner out there wants to rank on page one of the search engine results pages (SERPs) for...