Blog
Choosing the right name for your company can have a significant impact on your success. The wrong name can fail to connect with your target audience, causing you to spend lots of money...
Sadly, many professionals neglect their own portfolio websites. It’s understandable, considering they’d rather spend time working on client projects than on their own business. The problem with that is that they’re likely losing...
The most successful businesses are the ones that know not only how to win new customers but, more importantly, how to retain existing customers. How do they do that? By focusing on delivering...
Here’s an interesting statistic: According to the 2018 Edelman Brands and Social Media report “four in 10 consumers say they are unlikely to become emotionally attached to a brand unless they are interacting...
For years, doing well on Google meant building links from trustworthy websites. That’s still true. In fact, there’s no successful site out there that doesn’t have a good backlink strategy. But the internet...
From content marketing and social media campaigns to branding and strategy, it can be a challenge for many small business owners to succeed at online marketing while also focusing on growing their...
Imagine if your non-profit organisation no longer had to worry about the seasonal drops in donations. Imagine if you could count on a reliable source of income even during down times. Here’s the...
Despite the increasing number of social media platforms, good old email continues to be one of the most effective tools for engaging with prospects and customers, and for boosting revenue. That is...
In this day and age, your customers have more options available to them than ever before. This also means they can afford to be more selective when it comes to which online...
How secure is your website? If you’re collecting sensitive customer information like passwords or credit card information, what are you doing to ensure and reassure customers it’s all safe? If you haven’t already...
