Why keywords are still important in 2016
In the early days of search engine optimisation (SEO), keywords and keyword density were hot topics. You could stuff your website with keywords and meta tags, and it would rank well in...
In the early days of search engine optimisation (SEO), keywords and keyword density were hot topics. You could stuff your website with keywords and meta tags, and it would rank well in...
It starts with the words: “And now we’re going to have a short presentation on paid search from Nick Leech”. Adrenaline floods out of my brain and into my bloodstream. I look down...
So you’ve got your online shop up and running and to your eyes it’s perfect. But for some reason sales aren’t as high as you expected. You may even be selling nothing...
2015 has produced some staggering numbers when it comes to social media. Facebook reported a billion users a day, Pinterest generated over 60 million buyable pins, Instagram reached 400 million users and...
Word of mouth is the original marketing channel. Before social media, before email or billboards, there was word of mouth. But this is not just the oldest and cheapest form of marketing...
The best businesses understand that being online is crucial, no matter what size they are and what business they’re in. Often, people can make the mistake of thinking that websites only work...
Google Panda is now officially part of Google’s core ranking algorithm. Google confirmed that this past weekend there was a core ranking change but that it was unrelated to Penguin, the update...
More consumers are turning to social media channels like Facebook and Twitter to voice their complaints than ever before, revealed a study by customer contact outsourcer Echo Managed Services. According to the...
Have you resolved to improve your business in the year ahead but don’t know where to start? We’ve put together a brief guide on some of the things you can do in...
Getting listed on the first page of Google is an incredible accomplishment. But if you’re relying on Google to figure out what to share in their search engine results pages (SERPs) snippet,...