Blog
When building a social media strategy for your small business, it helps to learn from what experts and other people in your industry are saying and doing. The best thing you can...
Are you making a personal connection with your customers? We’ve already looked at ways small businesses can use a bit of personality to get an advantage over their bigger rivals. But what...
Bill Gates, Mark Zuckerberg and Travis Kalanick. What do these three have in common? Programming geniuses that grew flourishing businesses because they spotted an opportunity and were able to build a product...
What do you do when you’ve returned to the UK after running a backpackers’ hostel in Malawi for eight years? Setting up a business that sells children’s teepees may not seem the...
If you sell products online, you’re probably aware of the increasingly important role that social media plays in boosting brand awareness and customer acquisition. With 93% of customers turning to social media...
Do you pile in the car, drive to your nearest big supermarket and do one big weekly shop? If so, then your shopping habits may well be unusual. Although the weekly shop...
How often is too often? That is the question. The amount of emails that you send to your customers can have a significant impact on your revenue and engagement rates. But it’s not...
Welcome to another Swift 6. In this latest video I’ll be tackling one of the trickier questions that face small online businesses: How do you build a social media following? It’s something...
Pairing fonts can be difficult. Finding two or more fonts that work well is one thing, but finding two that work well together to create visual interest and to establish information hierarchy...
Why pay for WordPress when there are a range of free alternatives? There’s even a free version of WordPress that you can use to get a blog up and running. When getting...
