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A good website is crucial for a successful business. But often many sites feature basic mistakes that damage the chances of a business turning visitors into customers. In this guide we’ll look...
Local SEO has seen another huge shake-up since Google released the Pigeon local algorithm last year. On Thursday, August 6th, Google updated the local search results, switching from the 7-pack local listings...
Email marketing is a powerful way to reach existing and potential customers. A well-run mailing list allows you to send offers and information that will encourage people to buy from you for...
You may have a nicely designed website that you’ve tried to promote through social media and paid advertising. You’ve probably also done a bit of search engine optimisation (SEO) to help more...
Everyone is talking about the need to provide quality content on your site if you want to rank highly in Google’s search engine results. But how exactly does Google identify quality content? Several...
In this Swift Six, I’ll be taking you through some tips that can help your website generate more leads for your business. Leads are absolutely vital for online businesses, so you really...
You’re already optimising your site for search engines. You’re researching keywords and optimising everything from meta description to copy. (If you’re not doing these things, then check out our guide on vital...
Sir Richard Branson Sir Richard’s first real business was a magazine called The Student and the publication was to be a springboard for the brand which made him famous. He began advertising cut-price...
Nick Leech, group director digital at 123-reg Disclaimer: In this post when I say “boss” I mean “MD” and “CEO” and “founder”. They’re interchangeable. Bear with me… “Another round?” I groaned internally. Another round of...
In this webinar, I’ll be explaining why loyal customers are one of the most important assets any business have. I’ll also tell you how to build loyalty to ensure that your company...
