Where marketing and customer service collide
Every business out there is investing time and money into getting their brand and products in front of their target audience. Stats show that marketers are expected to spend $540 billion (£353...
Every business out there is investing time and money into getting their brand and products in front of their target audience. Stats show that marketers are expected to spend $540 billion (£353...
Copyright: Sara Al Obaidly As a photographer short-listed for a number of prestigious awards, having a space where people can easily access her portfolio to reference her past work is key for Sara Al Obaidly. That...
One of the biggest challenges that site owners and marketers face is having to write content that’s not only optimised for search engines, but that will also appeal to people. That’s what...
It’s hard to believe, but 57% of businesses in the UK don’t use social media to increase brand recognition and to engage with their audience. That’s surprising considering we live in a...
You may have a beautifully designed website filled with loads of useful content, but how do you know that it’s in tip-top shape? How do you know if in fact it doesn’t...
You’re probably familiar with search engine optimisation (SEO), but what about social media optimisation (SMO)? While it’s not as popular as SEO, SMO is about using social channels like Facebook, Twitter, Reddit...
I started Euston Digital (now Barracuda Digital) with a colleague back in 2000, and we were ahead of the curve. But by the time I left in 2012, some competitors were five...
Lisa Scott – Gourmet Gadgetry A career in PR put on hold during pregnancy led to Lisa Scott spotting a niche opportunity for a business that, four years on, supplies to big name...
It’s the weekend, you have a little time to spare… do you watch some mind-numbing repeat on TV that you have watched ten times before or spend a few moments tweaking your...
In the latest Swift Six, I’ll take you through the six most important questions you can ask a web designer before you sign them up to build your new site. By asking...