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Barry Adams of Polemic Digital In the second in a series of posts, search engine optimisation (SEO) consultant Barry Adams explains the decisions he faced in the early stages of launching his own...
As a small business you know the importance of proper search engine optimisation (SEO). You’re probably hard at work every day trying to ensure that Google picks up the correct information about...
Did you know that it costs up to seven times more to acquire a new customer than it does to keep an existing one? Or that you are four times more likely...
Image courtesy of Simon Howden/ FreeDigitalPhotos.net On 24 July, news hit that Google had made changes to its local ranking algorithm. While there was no official announcement from Google, they did confirm the...
You love your website but are you sure your visitors love it too? In a previous blog post I presented six web design mistakes that can kill your sales but since there are...
How do you know you’re making the right decisions in terms of user experience? Until you gain some insight into your audience you’ll never know what’s going to encourage clicks and sales. It...
Source: http://tomfishburne.com/2013/11/acquisition.html Here’s a disheartening fact: It can cost up to 7x more to acquire a new customer than to keep an existing one. Also, according to Bain and Co., a 5% increase in customer retention...
In this week’s video I’ll be looking at things you can do to make sure your website visitors become customers. It’s all comes down to creating the strongest possible call to action....
Ever click to an article, see a huge amount of text devoid of images, heading or formatting, and completely give up on it before you’ve even started reading? Yeah… me too. Did you...
With the opening up of the domain name market following the launch of new gTLDs, many predicted the domain name reseller market to bottom out, but as a new US$1 million deal...
