Blog
The closing of the year is traditionally a time to reflect on past successes (and possibly failures). It’s a time to pause and think and in doing so improve on the year’s...
Let’s start with a simple question… How many visitors does your website have each month? Now how many of those visitors become customers? If the answer is anything less than 100% then you can optimise...
Just like your business, your website needs marketing. (If you’d like an explanation of why take a look at one of my earlier blog posts: Ancient Greeks Found In Successful Websites Shock!) Most...
Today’s profit fix is a call to arms to every business out there. It’s the battle cry in favour of looking after our existing customers. When done well this can be the...
Last week my profit fix for your website was to use testimonials as a means of assuring your visitor of your capability and credibility. To give this even more punch you can...
Testimonials are one of the most powerful things you can add to your website. They do a number of very important things. Firstly, they create a sense of confidence and credibility about...
Sales guru, Richard Denny, made a very interesting observation about people’s buying habits. He discovered that on average only 15% of people will buy based on the cheapest price they can find...
Saying what you do is a huge sales opportunity (and an increasingly lost art). These days it’s not enough to say we are accountants or plumbers or an online clothes shop. At...
Yes, I know, this is a long article, but I promise it’s worth it since below is a technique which, in one hit, can dramatically increase your customers. Read on… Last week, I...
Let’s consider one of the vital foundation stones of a successful website – its purpose. The key thing about understanding your website’s purpose is understanding who your customer is in the first place. ...
