Make Your Website Sell: Profit Fix #4 – Guarantees
Last week my profit fix for your website was to use testimonials as a means of assuring your visitor of your capability and credibility. To give this even more punch you can...
Last week my profit fix for your website was to use testimonials as a means of assuring your visitor of your capability and credibility. To give this even more punch you can...
Testimonials are one of the most powerful things you can add to your website. They do a number of very important things. Firstly, they create a sense of confidence and credibility about...
Sales guru, Richard Denny, made a very interesting observation about people’s buying habits. He discovered that on average only 15% of people will buy based on the cheapest price they can find...
Saying what you do is a huge sales opportunity (and an increasingly lost art). These days it’s not enough to say we are accountants or plumbers or an online clothes shop. At...
Computers are good and fun and the internet is a gift. Do you remember a few years ago when some vicar or bishop came out and said the internet was like God?...
Yes, I know, this is a long article, but I promise it’s worth it since below is a technique which, in one hit, can dramatically increase your customers. Read on… Last week, I...
Let’s consider one of the vital foundation stones of a successful website – its purpose. The key thing about understanding your website’s purpose is understanding who your customer is in the first place. ...
Some websites can be doomed even before they’re launched and often no one realises that’s the case until it’s too late. This can occur because businesses have expectations of their web designers which...
In last week’s blog I listed 32 ways in which you could improve your website. But why stop there when there are so many quick and painless ways to get more traffic...
Most of us wish life were simple (or at least simpler). Anyone who’s grappled with their tax return or a Gantt chart will understand where I’m coming from. Let’s face it, managing...