Getting started with AdWords: Creating a campaign that works
Google AdWords is a great way to attract new customers in a cost effective manner, but it can be confusing and hard to master. This guide will explain what AdWords is and...
Google AdWords is a great way to attract new customers in a cost effective manner, but it can be confusing and hard to master. This guide will explain what AdWords is and...
Should your call to action (CTA) say “Find out more” or “Click here for more info”? If you run a sale, will “20% discount” result in more sales than “20% off”? Would...
How do you find the right keywords to use on your web pages? Which tools should you use to check the quality of the sites linking to yours? And how can you...
When considering which social media channels to use to engage with customers and promote a business, Facebook and Twitter are usually the go-to choices. But platforms like Pinterest may be a worthwhile...
It has never been easier to build a great new website. And yet, getting that site to rise up to the top of the search results is a whole different story. Without...
A few years back… Keyword stuffing was an optimisation technique that would help in ranking higher. Now it can get you penalised. Pages with automatically generated content still ranked while today they’re getting penalised...
In this guide, I’ll take you through everything you need to know about getting started with video marketing. We’ll explain why video marketing is so important, how it can have a positive impact...
You may be pumping time and resources into building a nice looking site and filling it with clear information about your business to attract more customers. But are you paying enough attention...
What would you do with an extra two hours a week to spend on running your business? The chances are you’d focus on tasks that will grow your business and increase your...
You may have a beautifully designed website filled with loads of useful content, but how do you know that it’s in tip-top shape? How do you know if in fact it doesn’t...