Blog
If your idea of content distribution is to share a link to your newest blog post on Twitter and Facebook, and then give yourself a nice pat on the back and call...
Marketing isn’t a guessing game. The only way to create content and promotional messaging that truly engages your target audience is by defining your buyer personas first. What’s a buyer persona, you ask?...
Perhaps you’re starting a new business, or maybe you’re taking an existing business online for the first time. Toy might even be updating the content of an existing business site. Whatever situation...
Whether you’re making a new website or redesigning an existing one for your business, you probably want to let the world know about it the moment it goes live. But how do...
Do you worry that your business website isn’t good enough? That its flaws could mean you’re missing out on potential sales? The truth is, even leading businesses are always looking for ways to...
“I’ve got my website just way I want it,” he told me. “Green header and menu. A white background with a black font, Calibri, in 14pt. And I’ve got an image of some...
Spam is all over the internet. From your inbox to your blog comments, it’s likely that you encounter spam on a daily basis. And now there’s a new area of spam business owners...
Writing blog posts, copy for your website, sales pages, tweets – it’s all hard. Words are hard. It takes practice to reach that point where you can string words together in a...
Does this sound familiar? “I built my website, promoted it on social media and Google through paid ads, and I’m getting lots of visitors. But no one is buying.” It happens to lots of...
Online giving has become an important part of donating for supporters. Consider these stats: Online giving increased in 2016 by 7.9% year-over-year; Donations made via websites, social media and apps account for 26% of...
