Blog
Promoting a business is an ongoing challenge for small businesses. How can you get your name in front of potential customers when you’re just starting up and/ or when you’re on a...
Your success as a business rides on your ability to attract new customers at an acceptable cost. Google’s Product Listing Ads (PLAs) are one of the top traffic sources that can give...
What’s the first thing you do when you visit a webpage for the first time? Clearly, your top priority is to look and see whether the page in question meets your particular...
Google dominates our online lives; in fact around 88% of all internet searches in the UK are made via its search engine. That means if you’re running a small business, Google has...
It’s time for another Swift 6 and in this latest video, I’ll be walking you through how to keep track of your brand, the market and your competitors. Understanding what people are...
Building trust with customers through copywriting has less to do with words or grammar, and everything to do with empathy. That’s because we buy on emotion and justify with logic. So whether...
One of the best things about recent technological advances is that they’ve allowed small businesses to easily access powerful tools that once would have been far beyond their reach. Software that would...
You’re busy running a business, perhaps even more than one business so it’s to be expected that sometimes things fall by the wayside. But if one of the things that you’ve been...
No one likes to be forgotten, especially not on Valentine’s Day. So don’t ignore your customers in the run up to Feb 14th. Just the smallest of tweaks to your website can...
It starts with the words: “And now we’re going to have a short presentation on paid search from Nick Leech”. Adrenaline floods out of my brain and into my bloodstream. I look down...
