Blog
It starts with the words: “And now we’re going to have a short presentation on paid search from Nick Leech”. Adrenaline floods out of my brain and into my bloodstream. I look down...
Word of mouth is the original marketing channel. Before social media, before email or billboards, there was word of mouth. But this is not just the oldest and cheapest form of marketing...
With almost 200 posts going live on the 123-reg blog in 2015 you’d be forgiven for not reading every word we’ve written. Running your own business is hard, time consuming work and...
The web is getting personal. Amazon bases its homepage on the products you’ve visited in the past; Netflix provides constant suggestions as to what you should watch next based on programmes you’ve...
You’ve put a lot of effort into creating a great website and of course you want people to visit and to stick around. You want them to spend more than a few...
If you’re looking for a better, more personal way to connect with customers, Periscope is the answer. It’s one of the newer and increasingly talked about social technologies that lets anyone broadcast...
Are you making a personal connection with your customers? We’ve already looked at ways small businesses can use a bit of personality to get an advantage over their bigger rivals. But what...
What do you do when you’ve returned to the UK after running a backpackers’ hostel in Malawi for eight years? Setting up a business that sells children’s teepees may not seem the...
Do you pile in the car, drive to your nearest big supermarket and do one big weekly shop? If so, then your shopping habits may well be unusual. Although the weekly shop...
You may have a nicely designed website that you’ve tried to promote through social media and paid advertising. You’ve probably also done a bit of search engine optimisation (SEO) to help more...
