Blog
Do you know which social network is bringing you the most traffic? Or which exact tweet or Instagram post sent the most leads to your site this month? What about how much traffic...
The digital world is full of marketing and advertising terms and acronyms like ROI, PPC, CTR, CTA, conversion rates, backlinks, and countless others. If you’re just getting started online, it can feel overwhelming...
In a market that’s now stiflingly competitive, how do you stand out from hundreds of similar businesses that claim to be as good as you, if not better? How do you get...
If you’ve created an online course, how do you go about promoting it and enticing people to buy it? Do you put it up on a popular online learning marketplace like Udemy? That’s...
Running a pay-per-click (PPC) campaign is hard work. You need to find relevant keywords, write and prepare compelling ads, target the right audience, decide on budgets and bids. It takes time, effort and...
You spend hours writing what you think is an amazing piece of copy. Then you hit ‘publish’ but nothing’s happening. Although you get plenty of visitors, they’re just not buying from you. Wondering...
Just like blog posts and social media updates, press releases are a valuable part of your marketing strategy. They give you the opportunity to share your latest news with the audiences you...
For every business owner who’s just getting started with selling products online, there is one theme that’s constantly running through their strategy sessions: how to promote a new online shop and get...
Online advertising is very competitive. Businesses will do anything to get their sites to show up at the top of the search engine results pages (SERPs) and increase the likelihood that they’ll...
Did you know that more than 65% of new products launched by established companies fail? When it comes to start-ups, the failure rate takes a huge leap to 90%, according to McCombs...
