Blog
Research has revealed that when searching online for shops or services in their local area, three in five people say the search results show large retailers rather than small independents, and nearly...
Anyone who opens a new business will face plenty of challenges, but one of the biggest is actually getting customers through the door. It doesn’t matter how good you are at what you...
You already know that backlinks, along with content, are the top two most important ranking factors that Google’s algorithm takes into account when calculating a website’s position on a search engine results...
Local search engine optimisation (SEO) is a highly targeted, niche strategy that every business can and should be thinking about. Why? Because it’s becoming more valuable and more popular, something that is...
Hello! In our latest Swift 6 video, we’ll be looking at a crucial aspect of online marketing for many small businesses – local search engine optimisation (SEO). If you’ve never heard of...
The problem is as old as business itself – someone has a need, you can meet it but the potential customer doesn’t know you exist. Advertising used to be the only solution...
While many business owners think of email marketing and search engine optimisation (SEO) as two separate things, they can each work to enhance the other. The connection between the two is not obvious,...
Appearing in search results is vital for any ecommerce business, but with massive companies like Amazon and eBay dominating things, smaller businesses need to get clever if they’re to compete. In this...
“If a tree falls in a forest and no one is around to hear it, does it make a sound?” This age-old adage couldn’t be more fitting for the world of online marketing...
Title Tags and Meta Descriptions let search engines and users know what your website is about. This Metadata describes the content of each page, detailing how that relates to a user’s search...
