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If you sell products online, you’re probably aware of the increasingly important role that social media plays in boosting brand awareness and customer acquisition. With 93% of customers turning to social media...
Welcome to another Swift 6. In this latest video I’ll be tackling one of the trickier questions that face small online businesses: How do you build a social media following? It’s something...
Social media can be a marketer’s best friend or worst enemy. While it can be a fantastic tool for businesses to create a friendly persona and to interact with customers, it can...
Today visual content is the most engaging form of content online. And it’s no surprise considering that we’re visual creatures and that our brains process images 60,000 times faster than text. While...
You’ve set up your Facebook page, you’ve run a few ads and you’ve got some results. (If you haven’t, check out this guide to getting starting with Facebook ads), but what comes...
Earlier in August, we were lucky enough to invite 100 of our customers to Google’s London HQ where we ran a conference aimed at helping people improve the way they do business...
No one clicks on your links. No one comments on your posts or shares them. Why? There are a number of possible reasons, but the most likely is that your copy isn’t...
There are so many businesses that give social media “a go” and then throw in the towel a few months later when the results don’t pan out. We get it: social media...
These days, spying on your competition is easier than ever. Because so much social media data is public, you can easily use that information to learn more about your competitors’ audiences and...
Sharing great content with your audience can be an effective way to deliver value and to establish yourself as a reliable resource. But what if you’re short on time and just don’t...
