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In the previous four parts of this guide we’ve introduced the concept of search engine pay per click (PPC) advertising, looked at how to research and choose your keywords in detail, how to...
Have you ever thought up a great domain name, punched it into our domain search tool and found – to your surprise – that it’s available? If so, I’ve a cautionary tale for...
Do you visit the same websites every day to see what’s changed? If so, you might want to think about using news feeds. Loads of websites offer them and they could save...
In the previous 3 parts of this guide we have had an introduction to using search engine pay per click advertising, looked at how to research and choose your keywords in more...
I’ve stumbled across a handy little website analyser called The Reaction Engine, which is worth checking out if you look after a website and are tasked with getting better search engine results. It’s...
So far we have gone through an introduction to using search engine pay per click advertising and looked at researching and choosing your keywords in more detail. Now we can start...
Web accessibility means making your website available to all, regardless of ability or disability. The Website Accessibility Initiative (WAI) introduction to accessibility is a good starting point for this topic. For sites...
You have your domain name, hosting package and design software and are ready to create your own website but are not quite sure where to start. We have therefore compiled a basic...
One of the curses of working in online marketing is that you can’t enjoy a website for it’s own sake, or just look at a pay per click advert or banner without...
I’ve been helping staff around the office with our new blog toy and something that’s cropped up is the way people use ‘click here’ links. Example: ‘to download Adobe Acrobat please click here‘ ‘to change...
