Every small business owner should strive to stay on top of industry news and trends. And blogs are an excellent way to get the essential tips, advice and resources you need to run a successful business online and make the right decisions that can help you to stand out from the crowd.
But browsing through blogs all day isn’t the most productive thing for a small business owner to be doing. That’s why we’ve narrowed it down to the best 17 blogs to follow – the ones that’ll keep you in the loop on essential topics like online marketing, social media, search engine optimisation, and more.
So, here they are, the top blogs that every small business owner should subscribe to:
Search engine optimisation (SEO)
If there’s one place you go to learn about the latest updates and algorithms, or how to fix SEO issues, that’s The Moz Blog, run by the team behind the well-established tool. It’s where you’ll find all the news and guides on the latest developments in search, with lots of inspiration and practical advice mixed in.
Search Engine Land is more news-focused than other SEO blogs, but definitely worth subscribing to. Make it part of daily read and you’ll always be on top of everything you need to know SEO-wise. They also cover search engine marketing and social media news.
This is another fantastic resource for anyone who wants to get great insights and how-to guides on SEO, social media, paid campaigns and content marketing.
Brian Dean’s blog is filled with actionable advice on link building and how to use content to increase your brand’s visibility in the search engine results.
Social media
The team at SME delivers a regular flow of insightful content that answers some of the most pressing practical questions about social media. They publish everything from expert interviews, case studies, reviews of the latest industry research, podcasts and more. Once a year they also release an extremely useful report on businesses using social media.
Another fantastic resource where authorities in all things social media share updates, strategies and advice on how to make the most of platforms like Facebook, Twitter, Instagram, YouTube and more.
Buffer is a useful resource for anyone who wants to learn how to do social media marketing right, whether they’re using the Buffer app or not. It’s filled with actionable advice, stories and ideas from authorities in social media marketing.
If you’re using Instagram to connect with your audience, make sure you subscribe to Sue’s blog. Her blog focuses on Instagram marketing and her videos will teach you how to easily leverage the power of this popular social network to get tangible business results.
Kim is an authority on digital marketing and specifically, social selling. Her blog focuses on how to use social platforms like Twitter, Facebook, Instagram and more, to grow your small business.
Content marketing
If you want to learn how to create and implement an effective and measurable content marketing strategy for your business, this is where you’ll find all the resources you need. The blog is home to lots of compelling articles about content strategy, storytelling and blogging best practices. You’ll learn lots of things, from how to build a content calendar to how to run your own podcast or webinar.
Jay Baer is one of the most original and entertaining voices out there on content marketing. Want to learn how to monitor competitors to sell more, how to get more online reviews for your small business or how to use content to build customer trust? This is always a good place to start.
Barry Feldman is a genius when it comes to content marketing, copywriting and SEO, and effective ways to grab prospects’ attention. So subscribing to his blog is a must.
All things online marketing
This is an essential blog on all things digital marketing. It’s managed by Michael Brenner, the author of The Content Formula, but there are also other authority guest bloggers contributing to the blog.
Marketing Land is a great source for not only digital marketing news but also opinion and advice pieces from authorities in the industry.
Easy to read, insightful articles and guides on everything from how to turn visitors into customers to how to get more out of social media when you have a limited budget.
Heidi’s Actionable Marketing blog is as practical as it promises to be. Subscribe and you’ll get excellent advice and tips on everything from how to deal with visual content challenges to how to overcome a bad small business location.
If you’ve not heard about Seth Godin, take a second to subscribe right this minute. Seth is one of the most inspiring, motivating, unique marketing authorities out there. His blog posts are short, personal and hugely relevant to the business of marketing.
There you have it – 17 blogs that every small business owner should subscribe to. Enjoy!
