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The promise of search advertising is that you can show ads where you target selected keywords and only pay when users searching for those keywords on Google click on your ads. It seems...
Whether you’re new to email marketing or already know your way around, you likely have the same goal: to send emails that’ll keep subscribers engaged and in love with your brand. But here’s...
As a small business owner, you probably can’t afford elaborate and expensive marketing tactics. And if you’re on a limited budget, growing your business might seem impossible. So, how can you promote your...
You have a fantastic product that’s easy to use. You have competitive prices. You also have an engaging presence on Instagram. But unless your brand’s online customer experience is exceptional, you’ll have...
Every time you publish and promote a fantastic piece of content, it gets the attention of your audience. People come to your blog or site to read, share and comment on it. Unfortunately,...
When you’re selling products online, it’s normal for returns, exchanges and refunds to happen. They’re all part of doing business. A customer can’t try out, hold, touch, see, smell or feel a product...
These days, customers have mixed feelings when it comes to Valentine’s Day. Depending on their current romantic situations, some might adore February 14th while others might abhor it. That can make it...
Starting a small business. It’s a dream many hold but few put into action. Why? The lack of time, skills, or funds are just a few of the reasons that are holding...
Starting your own business is tough and scary. Sure, you get to be your own boss and set your own timetable but it also takes away your predictable income as well as...
You may be getting lots of readers on your blog, traffic on your site, fans and followers on your social media channels. But is your content reaching the right people? You may be...
