Blog
Offering customer service at busy times can be overwhelming for a small business – enter chatbots. The use of artificial intelligence is on the rise, especially now that digital assistants like Siri...
Google AdWords is a great way to attract new customers in a cost effective manner, but it can be confusing and hard to master. This guide will explain what AdWords is and...
Ask any marketing agency or consultant whether marketing is a waste of time and money, and they’ll probably say it’s not. But things aren’t as simple as that. If you don’t know the...
Do you dream of starting your own online business, but worry that a lack of technical skills will turn the whole thing into a nightmare? It’s not an uncommon fear. But it’s a...
Ever wonder why social media or email marketing work so well for some businesses, but does nothing at all for others? Curious about why some content that seems great doesn’t get discovered...
“If a tree falls in a forest and no one is around to hear it, does it make a sound?” This age-old adage couldn’t be more fitting for the world of online marketing...
In a perfect world, people would just arrive at your website and buy whatever it is you’re selling. Unfortunately, things aren’t that simple – the journey from arriving on a site to...
One common battle the budding entrepreneur has to face is finding the funds to get their business dreams off the ground. There are many options – all of which come with their...
Theo Paphitis has helped thousands of businesses to grow and succeed. From offering advice on social media to giving huge sums of investment, Paphitis is arguably the UK’s number one champion of...
Should your call to action (CTA) say “Find out more” or “Click here for more info”? If you run a sale, will “20% discount” result in more sales than “20% off”? Would...
