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If you’re launching a new site, finding out who your competitors are and understanding what they’re doing online is a must. By knowing what your rivals are doing in the search engine...
CC0 Ryan McGuire How certain are you that you know what your customers want, need and demand from the service you provide? If you were to ask your customers today if they’d come...
In the latest Swift Six, I’ll be explaining six ways you can make sure your AdWords ads get as many clicks as possible. Let’s get started. Hide Transcript Hello and welcome back to another...
Barry Adams of Polemic Digital In the second in a series of posts, search engine optimisation (SEO) consultant Barry Adams explains the decisions he faced in the early stages of launching his own...
As a small business you know the importance of proper search engine optimisation (SEO). You’re probably hard at work every day trying to ensure that Google picks up the correct information about...
Did you know that it costs up to seven times more to acquire a new customer than it does to keep an existing one? Or that you are four times more likely...
Image courtesy of Simon Howden/ FreeDigitalPhotos.net On 24 July, news hit that Google had made changes to its local ranking algorithm. While there was no official announcement from Google, they did confirm the...
You love your website but are you sure your visitors love it too? In a previous blog post I presented six web design mistakes that can kill your sales but since there are...
How do you know you’re making the right decisions in terms of user experience? Until you gain some insight into your audience you’ll never know what’s going to encourage clicks and sales. It...
Source: http://tomfishburne.com/2013/11/acquisition.html Here’s a disheartening fact: It can cost up to 7x more to acquire a new customer than to keep an existing one. Also, according to Bain and Co., a 5% increase in customer retention...
