In business reliability matters, but it’s an unfortunate fact that some things are out of your hands. Companies inevitably have to put their trust in others in order to operate successfully. It might be the courier service that takes your product to the customer, or the electricity supplier that keeps your computers running; whatever sector you’re in, no business stands alone.

But a chain is only as strong as its weakest link and if one of the companies you rely on encounters problems, it can stop you providing a top class service leading to lost customers and lost income. Although you can’t completely protect yourself against such occurrences, you can mitigate them by placing your trust in the right partners.

Here at 123-reg we know how much our customers rely on their websites to generate business and attract customers – that’s why we take steps to ensure the unforeseen doesn’t lead to your company going offline.

Preparing for the unknown

Take our core name servers, which are located in two separate data centres in Leeds, England and Cologne, Germany. On the face of it, that seems like an insignificant fact, but in practice this set up means that if one of our data centres is hit by a power cut, or worse, then the other one can take up the slack so your website will stay online.

When a website host runs all its name servers out of one location and something goes wrong, websites go offline meaning businesses are left hanging until the issue is resolved.

In short, businesses and website owners, big and small, can trust 123-reg to keep them online because we’re prepared for the unexpected.