Choose from 400+ domain extensions

To start with the basics, a top-level domain (TLD) is that part of a web address that comes at the end, like ".com" or ".net". Generic top-level domains (gTLDs) are a type of TLD that aren’t associated with any particular country or purpose, meaning they can be freely registered by anyone. This flexibility makes gTLDs popular for a wide range of websites.

The term “gTLD” is often used to describe those domains with newer and more unique endings. For example, some of the most popular options in the UK including .io, .club, .london and .wales. Don't be fooled by the "generic" title though, as they're anything but generic!

A gTLD is a TLD that anyone can register, unlike certain TLDs, such as ".gov", which are reserved for specific groups. Similarly, some Country Code TLDs (ccTLDs), like ".ca" for Canada, are only available in certain regions.

In short: all gTLDs are TLDs, but not all TLDs are gTLDs!

With a unique domain extension that reflects your services into your web address, such as .cafe or .photography, you’ll make it easier for prospective customers to find your business on Google, since they’ll likely be using that same keyword in their search. They’ll also be more likely to visit your website as a unique URL will help your brand stand out from the crowd.

gTLDs give you more control and flexibility over your brand’s image online as well as your name strategy. If you’re a brand owner, you should definitely consider registering your brand with a unique top-level domain to prevent others from doing the same.

You can probably guess the world’s most popular extensions, including the likes of .com, .net, and .org. While these options are well-known, their popularity can lead to saturation. It might be wiser to explore alternatives that allow your domain name to stand out. In the UK, .co.uk and .uk are also two of the most popular choices.

There are plenty of creative extensions to consider. For instance, if you’re in the wellness space, ".health" could be a great fit, or ".yoga" for yoga instructors. Choosing the right extension can add relevance to your brand.

When selecting an extension, think about how it complements your domain name. For example, if your business is based in the capital, an extension like ".london" would be a great choice. If you’re a technology startup, consider ".ai". With a bit of creativity, you can find the right extension for your website.