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Also called gTLDs, these are an expansion on the more familiar top-level domains (TLDs) that provide more variety for your business when choosing a domain name. Addresses such as .london, .wales, .koeln and .how have become available, so you can replace your .com, .co.uk or .net extensions with an address that more accurately describes your business. They can help your customers find your business easier as your location can also be part of your URL.

The Internet Corporation for Assigned Names and Numbers (ICANN) initiated the new TLD registration thus allowing companies to register new gTLDs and secure their business on the net. The process has set in motion and ICANN recently published the official list of generic domains that will be available. Now they are in the initiate contracting phase of the gTLD program, which means it will not be long until you are able to get your hands on these great domains.

Registering a gTLD gives you the opportunity to grow your brand’s presence online and to build a domain portfolio that works for you - whether it’s .store, .london or .singles.

With these gTLDs, you have more control and flexibility over your brand’s image online as well as your name strategy. More importantly, you can enhance both your internal and external communications with a stronger point of interest. You can secure sector focused domains with .shop, .fashion or .bank extensions which will help consumers associate your brand with a specific industry or area of expertise. In addition, you can also appeal to groups based on location or language by securing a domain with a .london, .wien or .town extension. These gTLDs are a great opportunity to set your brand apart and increase awareness.

If you’re a brand owner, you should definitely consider registering your brand with a unique gTLD to combat infringement of your brand in cyberspace and prevent others from associating with your brand.

Thanks to these extensions, your website address can now describe who you are, what you do and what you have to offer. But what is the real impact of the new top-level domains on companies looking to protect their brands? Find out from our article.

You can check the availability of a domain name by using the search function displayed on this page or on our Homepage. Simply enter your ideal name and you'll be given a list of relevant options for you to purchase.

If your ideal web address has already been taken, then you can use our backordering service to secure it as soon as it becomes available.

Although there’s no wrong answer, here are a few important items to consider when deciding on your perfect web address:

• Keep it short, simple and memorable – around 10 characters long

• Try to feature your business name or the services you offer

• Make sure it’s easy to spell and pronounce

• Don’t include special characters or punctuation (i.e. $ ! &)

• Select a relevant extension (i.e. .UK if you’re a British business)

Of course! In fact, we recommend that you buy multiple extensions (i.e. co.uk, .org, .com) so that no-one else can, helping to protect your business from any competitors.

Whether you wish to purchase several domains at the same time or separately, our tools allow you to do either. Best of all, they can all be easily managed from our intuitive Control Panel.